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Cathy Robbins Thinking Aloud

American Indians, Part II: Victoria’s Dirty Indian Secret

January 9, 2013

Tags: Victoria’s Secret, pow wow porn, American Indians, Indian, Native Americans, war bonnet, regalia

Karlie Kloss struts onto Victoria Secret’s runway with ceremonial war bonnet and layers of American Indian jewelry. No Indian woman would be caught dead with such a getup. Credit: http://www.change.org/petitions/victoria-s-secret-apologize-for-using-a-native-american-headdress-in-their-2012-fashion-show

Victoria’s Secret has a dirty Indian secret―”pow wow porn.” During its annual show at the end of 2012, the lingerie company sent one of its favorite scantily clad models out on the runway wearing a long American Indian war bonnet and draped in turquoise and silver jewelry. Within 24 hours, reaction to this offensive display of corporate ignorance found its way onto social networks and then into the national media, including the Huffington Post. (Victoria’s Secret is an equal opportunity offender. Earlier in the year, the company also released an Asian-themed line of lingerie that a writer in Jezebel Magazine "traded in sexualized, generic pan-Asian ethnic stereotypes.")

Victoria’s Secret’s outrage was one of the more extreme instance of whites appropriating Native beliefs or items in order to hype some product or activity. In 2009, several people died when an (more…)